The Ask: Bring brand awareness to mature, sophisticated male millennials by showing them the benefits and luxury of proper grooming with King's Crown.  

The Idea: King's Crown™ will give you the courage you need to find your legacy, because we've stood with men since the beginning. 

Collaborated with Eric Carriere, Cassandra Shuber, Daniela Marino

Source student filmmakers from the countries that the products are from.

Through Twitter, share stories of legacies through the hashtag, #crownyourlegacy, and return participants  with personally designed mementos.

Through Twitter, share stories of legacies through the hashtag, #crownyourlegacy, and return participants  with personally designed mementos.

Showcase everyone's legacy on blog where they can discover King's Crown™ membership program.

Showcase everyone's legacy on blog where they can discover King's Crown™ membership program.

This membership not only provides you with your own perks but allows you to double these perks when you add on a son, nephew or any other important man in your life. 

This membership not only provides you with your own perks but allows you to double these perks when you add on a son, nephew or any other important man in your life.