The Ask: Get young adults to know that Pizza Pockets snacks are the perfect choice when they need a quick way to refuel.

The Idea: It's what's in the middle that counts. Pizza Pockets will show you that the middle is the best part. 

Connecting its fresh ingredients to the Pizza Pockets in the frozen aisle with ambient advertising. 

Connecting its fresh ingredients to the Pizza Pockets in the frozen aisle with ambient advertising. 

                                                                                                             Limited edition packaging

                                                                                                             Limited edition packaging

OOH advertising that highlights the real goodness of the middle as the middle of a Pizza Pocket.

OOH advertising that highlights the real goodness of the middle as the middle of a Pizza Pocket.

Using vacant space you can find "in the middle" (i.e. alley ways, pit stops between towns and cities), we'll have pop-up gardens for people to pick out they're own fresh veggies with a box of pizza pockets for the best mid-day snack.

Using vacant space you can find "in the middle" (i.e. alley ways, pit stops between towns and cities), we'll have pop-up gardens for people to pick out they're own fresh veggies with a box of pizza pockets for the best mid-day snack.