The Ask: create an integrated campaign that will update All-Bran’s bland reputation while still boasting its ultimate benefit to keep you regular.

The Idea:  We've become a lot more open about what we’re willing to share; including talking about our poo. By combining the increase in our mobile activity and need to share, All-Bran wants to hear about your Washroom Confessions.

Collaborated with Alec Carluen

Receive free wifi from All-Bran Washroom Confession Stalls with password and tweet.

Receive free wifi from All-Bran Washroom Confession Stalls with password and tweet.

All-Bran Buds will share all your washroom confessions and other great washroom discoveries.

All-Bran Buds will share all your washroom confessions and other great washroom discoveries.

All-Bran Buds will collect all your Washroom Confessions and feature it in our blog along with other entertaining content for your toilet reading pleasure.

All-Bran Buds will collect all your Washroom Confessions and feature it in our blog along with other entertaining content for your toilet reading pleasure.